All Commercial Work — Jade Holly Sheldon

MAPLE LEAF STRINGS
PRIVATE LABEL PRODUCT CATALOG

TYPESETTING | LAYOUT | COLOR SELECTION

Maple Leaf Strings is a string instrument manufacturer that sells to music dealers across the country. MLS offers private labeling to dealers who would like to use their own branding.

The goal of this project was to create an elegant “Queen Elizabeth” version of the standard MLS product catalog that could be offered to customers as a personalized alternative. This catalog serves as a template that offers as much customization as the customer would like - from none at all, to adding their logo to the cover, to renaming the instruments, all the way to full color, font, and layout customization.

Supplemental sell sheets were

also created in the same style.

NOIR STRING STUDIO
PRIVATE LABEL PRODUCT CATALOG

LOGO | TYPESETTING | LAYOUT | COLOR SELECTION | BRAND + NAMING

NOIR is an independent string instrument retailer that shares space with a craft vineyard and winery. Private label branding was created to reflect the overall vibe of the entire three-pronged business. This is an example of how the Maple Leaf Strings catalog is able to easily adapt to any aesthetic while still featuring the same beautiful products.

NOIR STRING STUDIO
PRIVATE LABEL PRODUCT CATALOG

LOGO | TYPESETTING | LAYOUT
COLOR SELECTION | BRAND + NAMING

NOIR is an independent string instrument retailer that shares space with a craft vineyard and winery. Private label branding was created to reflect the overall vibe of the entire three-pronged business. This is an example of how the Maple Leaf Strings catalog is able to easily adapt to any aesthetic while still featuring the same beautiful products.

MAPLE LEAF STRINGS
MISCELLANEOUS PROJECTS

ILLUSTRATION | PLANNING | EXECUTION

I created a number of illustrations for in-house use, including signage, tee shirts, and accessories. Some of these projects were requested to be customized for our customers’ use as well.

GROW HOUSE INDOOR PLANTS AND LIFESTYLE
WEBSITE + BRANDING

LOGO | LAYOUT | ICONOGRAPHY

I created the brand assets and iconography for a small lifestyle retailer featuring indoor plants and other homewares. The iconography illustrates the best care practices for each plant.

HOWARD HELVEY, CALVARY EPISCOPAL CHURCH
POSTER + PROGRAM INSERT

TYPESETTING | LAYOUT

I worked with Howard to create a poster and program insert advertising his conductorial debut at Carnegie Hall in New York City.

AROUND THE HOME AND FARM
PRODUCT CATALOG + PACKAGING

TYPESETTING | LAYOUT | PRODUCT PHOTOGRAPHY | COPYWRITING

As the in-house graphic designer for this fledgling family business, my day-to-day duties included creating packaging and labels for our expanding product line; advertisements for various lawn and garden publications; banners, handouts, and other tradeshow assets; and working with the sales team to come up with on-brand social media graphics. This is a selection of work that I completed during my time on the team.

AROUND THE HOME AND FARM
PRODUCT CATALOG + PACKAGING

TYPESETTING | LAYOUT
PRODUCT PHOTOGRAPHY | COPYWRITING

As the in-house graphic designer for this fledgling family business, my day-to-day duties included creating packaging and labels for our expanding product line; advertisements for various lawn and garden publications; banners, handouts, and other tradeshow assets; and working with the sales team to come up with on-brand social media graphics. This is a selection of work that I completed during my time on the team.

CALVARY EPISCOPAL CHURCH
EASTER SUNDAY BANNER

TYPESETTING | LAYOUT | ILLUSTRATION

When the client asked for a banner welcoming people to the Easter Sunday service, I began work immediately on the spring-color version (left). Later, the client sent me a sketch of what they had in mind - the Illuminated Manuscript style on the right. I created both styles, and the client ultimately decided to print both for use throughout the year.