MAPLE LEAF STRINGS
MISCELLANEOUS PROJECTS
ILLUSTRATION | PLANNING | EXECUTION
I created a number of illustrations for in-house use, including signage, tee shirts, and accessories. Some of these projects were requested to be customized for our customers’ use as well.
MAPLE LEAF STRINGS
PRIVATE LABEL PRODUCT CATALOG
TYPESETTING | LAYOUT | COLOR SELECTION
Maple Leaf Strings is a string instrument manufacturer that sells to music dealers across the country. MLS offers private labeling to dealers who would like to use their own branding.
The goal of this project was to create an elegant “Queen Elizabeth” version of the standard MLS product catalog that could be offered to customers as a personalized alternative. This catalog serves as a template that offers as much customization as the customer would like - from none at all, to adding their logo to the cover, to renaming the instruments, all the way to full color, font, and layout customization.
Supplemental sell sheets were
also created in the same style.
NOIR STRING STUDIO
PRIVATE LABEL PRODUCT CATALOG
LOGO | TYPESETTING | LAYOUT | COLOR SELECTION | BRAND + NAMING
NOIR is an independent string instrument retailer that shares space with a craft vineyard and winery. Private label branding was created to reflect the overall vibe of the entire three-pronged business. This is an example of how the Maple Leaf Strings catalog is able to easily adapt to any aesthetic while still featuring the same beautiful products.
NOIR STRING STUDIO
PRIVATE LABEL PRODUCT CATALOG
LOGO | TYPESETTING | LAYOUT
COLOR SELECTION | BRAND + NAMING
NOIR is an independent string instrument retailer that shares space with a craft vineyard and winery. Private label branding was created to reflect the overall vibe of the entire three-pronged business. This is an example of how the Maple Leaf Strings catalog is able to easily adapt to any aesthetic while still featuring the same beautiful products.